Let me just tell you what's TROUBLING/PROBLEMATIC with this ethereal, African safari "themed" video that Taylor Swift just released.
It's reminiscent of a colonialist time in which Europeans LITERALLY carved up the continent of Africa, exploited Africans, committed genocide, stole their goods and etc for capitalist gain.
Having a sense of "nostalgia" for this time is ALMOST the same as having a sense of nostalgia for the Pre-Antebellum South. Like HUH?
WHY WOULD YOU EVER DO THAT?
Some would argue this metaphysical theory that Taylor Swift is not promoting the actual time of colonialism but instead the filmic interpretations of colonialism.
Well, isn't it just as bad that her music video is imitating old films that were actively silencing the voice of black people that live in Africa? Or that ACTIVELY omitted the presence of African people in Africa? Or that portrayed these dashing love stories of white people who fell in love in a dangerous yet beautiful landscape?
It's problematic. You cannot deny it. You can enjoy the video. You can like the song.
But IT'S PROBLEMATIC.
Don't get me wrong, I have my own complicated feelings about Taylor Swift which I will someday write about and analyze. But you cannot deny that this music video is an inherent ode to a time where racist people destroyed African countries and killed people because they were racist.
Is the video racist? You decide.
Is a music video serving as an ode to an incredibly racist and tragic time not cool?
Would you like to read more?
Check out this article in The Atlantic about nostalgia and colonialism.